Responsive logos

The next step in responsive design.

Responsive Logos. It just makes sense.

Responsive design is everywhere you turn. How many times have you jumped on a website from your mobile devices only to find impossible to navigate because it’s still in desktop mode? Well with responsive design you have the ability to readjust the layout according to the screen size. Now more than ever it’s important to properly display your information to your end user.

Responsive design has mainly been associated with websites, but recently it has gone beyond that with responsive storytelling, responsive email blasts, and responsive infographics. One new idea that has been presented by Joe Harrison is responsive logos. What so amazing with this concept is the simplicity of the functionality. As the screen size gets smaller the logo will adjust to fit those parameters. Above are some great examples of how the logo adjusts yet never loses its overall identity.